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Everyone knows that selling is an essential part of any business, let’s put it in another way, “nothing happens until someone sells something”, right?.
It begins with understanding your value proposition and the power of branding to know specifically who to target audience is, what specifically are the benefits of your services and/or products for this targeted audience, but does that alone guarantee you closing a sale?, now you are probably thinking, oh yeah, I need a killer elevator pitch, correct?, and now that you have that, will it guarantee you closing a sale?… not quite!
Nowadays, there is an excellent chance that every potential client that comes your way, has already done some sort of research on the service, or product they may want or need, and maybe they have even done a research on you… so whether they came to you either by design or just by chance, these are your clients to lose.
So what are these potential clients looking for?, you see before they buy your service/products they must first buy you!, so what does that mean?, it means that you must first connect with them, they need to get to know you, they must first trust you, if they don’t like you, there is a good chance they will not buy from you, they will not do business with you…
“If you don’t connect with them, they won’t trust you, if they don’t trust you, they won’t like you, and if the don’t like you, they will not do business with you”
Every potential client has these 3 questions in mind about the person they are considering doing business with…
1. Can I TRUST him?
2. Does She CARE about me?
3. Can He HELP me?
So how do you connect with potential clients?
By understanding/relating to them, asking insightful/meaningful questions, listening actively, focusing on their needs, and the benefits not on your services.
Earn their trust by being authentic, real, consistent, with strong core values (character) and competent, know your craft, be a subject matter expert…
Educate them, add value to them, without expecting anything in return.
You must be intentional throughout the process, focus on developing business relationships and not on making the sale!
My 10 Principles of The Art of SELLING YOURSELF!
SELL YOURSELF TO YOURSELF
CONNECT WITH OTHERS
BUILD TRUST
SERVE, DON’T SELL
WALK THE WALK
BE VULNERABLE
LISTEN LIKE YOUR LIFE DEPENDS ON IT
SERVING VS. PLEASING
IT’S NOT ABOUT YOU
DON’T BE ATTACHED TO THE OUTCOME
KNOW YOUR CRAFT
FAILURE IS NOT AN OPTION, IS A REQUIREMENT!!!